AI-Powered Chatbots for B2B Customer Support

Efficient, cost-effective, always available, and quick to solve your customers’ queries - that’s the core of AI-powered chatbots. And to think of it, it shows that you care about your B2B customers and want them to have their queries and issues resolved anytime. It would take considerable effort to have your customer support employees present at all times, but having AI to do it all? Now that’s what we are talking about. This can provide your establishment with a competitive edge with the most evolving customer support, tailoring every interaction to customer needs.

If you’re wondering what sets these chatbots apart, we’re afraid it’s a lot of things.

They are quick. They can retrieve the information from databases, which means instant replies to your customers. This also means that your customers don’t have to wait for a customer support agent.
They can create tickets based on their relevance and send them to the appropriate team. You can expect them to understand the customers’ needs and collect the necessary information. Talk about reducing manual workload!
We don’t mean to brag, but this really is going to surprise you. We know that you probably have a bunch of potential customers who have shown interest in your website and left midway while adding your products/services to their shopping cart. What if you let the AI take the initiative to interact with these customers based on their certain online behavior on your website? This way, you will be able to get a hold of many potential leads, understand their pain points, and solve them. It’s a win-win.
They can also collect data on customers' online behavior and preferences. In turn, you can use this data to identify the patterns and areas for improvement. This will help you make better data-driven decisions and improve the overall customer experience.

Let’s look at some success stories of B2B companies that have implemented AI:

HubSpot, a well-known CRM platform, has used AI-powered chatbots to be available at all times. But fret not - this didn’t mean that their human customer support agents were replaced. In fact, they focused on complex issues while AI took care of the rest! This increased their efficiency, not just in terms of customer experience and satisfaction.
Mack Trucks, the industry’s leading manufacturer of heavy-duty trucks, has used AI to its benefit for improving lead generation and nurturing. As we mentioned about using customer data above, you can check out the live example of Mack Trucks using it to identify potential leads and send personalized emails to nurture them. You know what else they did? They used AI to score these leads based on how likely they were to convert.
Chase Bank thought outside the box and developed a human voice for their digital assistant. Yes, it is possible and they made it happen. They analyzed huge amounts of data from customer interactions and made AI mimic conversations as realistically as possible by looking at the patterns to make it look natural.

These companies certainly followed and took a leap forward in what’s transforming industries as a whole and have already seen the sustainable growth it holds. So, what’s next? Are we yet to see more transformative chatbot ideas put to use with the assistance of AI? Maybe one of yours?