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đź“Ś The Execution:
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- Brand: Nykaa
- Tool for Designing the Email Template: Canva
- Duration of the campaign: 1 week
- No. of emails: 3
- Frequency of email: Day 1, Day 4 and Day 7
Target Audience:
- Age group: 22-25, young working women, starting their career in India's metro city, navigating adulting.
- Juggle work deadlines with killer weekend looks they see on social media influencers.
- Loves high-end makeup but also, prioritizes affordability.
- They're active on social media, especially Instagram, absorbing beauty trends and learning new makeup techniques.
Goal of the Email Campaign:
- Introducing Fenty Beauty to existing customers and generating
excitement for their products.
- Driving traffic to the Fenty Beauty landing page on Nykaa and
encouraging potential purchases.
EMAIL 1: For recipients who are not opening the emails
Concept: This mail will create intrigue, introducing Fenty Beauty at Nykaa, and will create the need for such a brand.
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✉️ Subject: Finally! Fenty Beauty at Nykaa & You Won’t Believe This…
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email1.pdf